“A person of a higher ranking, A person of Class”

The definition explains it all when you speak of this young man, and his accomplishments. His story, is one filled with dedication, and will to succeed. Overcoming several obstacles throughout his life. Royalty’s musical journey began at the early age of 14. Like many other artists in his genre, Royalty comes from a single-mother household. Raised in the Lower-Middle Class area of San Jose, CA. Royalty was faced with a lot of difficult challenges. Never being one to follow others, he decided to choose his own path. While other children his age were striving to become young athletes, Royalty was secretly becoming a musician.

His love for music began very early in his life; his mother bought him his first Walkman when he was only 9 years old. From that day forward, Royalty was always seen wearing his headphones, singing along word for word with every song you could possibly imagine.

Shortly after, he began to develop, and sing the words to his own songs. All of his notebooks began to fill up with new lyrics & song ideas, And less with schoolwork. Royalty became less and less interested with school, and more focused on music. His mother became extremely concerned with his grades, and trouble in school. Unlike most parents, Royalty’s Mother did not take his music away, in fact she actually gave him the greatest gift of his life. As a bargaining option, his mother bought him a Karaoke machine, which he could use only when his homework was completely finished. Royalty would spend hours and hours in his room perfecting his craft and recording material. He started to release cassettes of his recordings to his friends in his neighborhood, and associates at school. After receiving great reviews from his peers on his music, Royalty wanted more.

Royalty began to experiment with a more universal sound, and style. Stepping out of the shadows of “Gangster Rap”, and into a more commercial market. Royalty quickly noticed his fan base spreading from his neighborhood to more suburban areas. In 2006, Royalty was truly created. This was his breakthrough year, gaining over 100,000 fans in a 8 month period. Royalty was introduced to a man by the name of Rasheed Richmond, the brilliant mind behind the success of Cassie & her MySpace success. Rasheed saw a lot of talent, and potential in the young hungry artist. He invited Royalty down to his home in Malibu, CA. where in his words he gave Royalty the “Keys to the Kingdom”. Rasheed spent a lot of time helping, and developing Royalty and his marketing. Rasheed would constantly stress the importance of MySpace, and the opportunities that come to the “top artist”. Royalty then returned to the bay area hungry, and eager to succeed. Royalty began to take on MySpace as if it were a full-time job. He was contacting everyone he could come across, building his fan base, and spreading the word of him and his music.

After building such an impressive following, Royalty felt it was time to take it to the streets.

Royalty released his first official solo album “Royal Flush.”in the year of 2006. He loaded up his truck with nothing but CD’s, and went on what he call’s a “swap meet tour.” Go out & meet all the fans across the country in person that have been following his journey online. Starting in San Jose, and ending in Atlanta, GA. Royalty stopped at swap meets all over the southwest, announcing a week ahead of time where he would be. The response was crazy, stated Royalty, “so many people were coming out to see us, it was an incredible experience, it built a loyal bond with my fan base and they are my family.” Star power was born.

Royalty released his first single GIRL GIRL in October of 2009 with the help of the legendary radio promotion and industry executives Kevin Black and Derrick “D-Trane” Traylor.

Derrick took Royalty on a radio campaign all over the west coast introducing him to DJs from every radio station in the State of California and beyond. The single began to open a lot of doors for Royalty and helped him build a lot of important relationships in radio. The song blew up in the SF Bay Area becoming the #1 most requested song on KDON 102.5FM and several other stations on the west coast. GIRL GIRL remained heavily active at radio until the summer of 2010. To date it appears as a recurrent hit on several stations. The 5 star rated Girl Girl music video directed by Mike Ho has received over 150,000+ views on YouTube.

In June of 2010, Royalty came back strong with his follow up single “BROWN EYED GIRL” which was instantly labeled a “hit record” from PD’s & DJ’s across the country.

Royalty has been on the road promoting and performing the new single all across the country! Brown Eyed Girl became the #1 most added song on MySpace by any unsigned artist, and has gained over 2,000 radio spins in the first 2 months and growing weekly. The music video has soared to 350,000+ views on YouTube in no time. The sky is the limit for this young man, after weeks of dominating the MySpace top artist charts, MySpace reached out to Royalty for an interview for and featured the article on the front of MySpace Music.

The story continues….